When you register multiple domain names, you can:

• Keep your competition from registering a domain name that draws customers to them instead of you.
• Promote the different products and services you offer.
• Drive more traffic to your Web site.
• Enjoy more opportunities to market to — and be listed in — search engines.
• Create distinct advertising strategies that reach different target markets.
• Provide customers more ways to find you when searching the Internet.
• Capture common misspellings of your domain name, instead of sending visitors to an error page.
• Protect your brand and online identity from those who may have unsavory purposes.